Event Creation + Marketing Campaign

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Overview

The second annual Dual Credit Day hosted by EWU in the High School took a journey through the Warp Pipe of Super Mario Bros. For this event, high school students across Washington state that are enrolled in EWU in the High School courses are invited for a day of fun at the Eastern Washington University campus in Cheney, Washington. Along with a team, I took on a leadership role when it make to planning this event. I also created the Super Mario Bros themed informational presentation.

The problem

Campus tour, informational presentations, resource and activity fair…so boring! How do we make this event more exciting for high school students while promoting an educational program? The main goals of Dual Credit Day are to make students aware of the benefits of EWU in the High School and make them feel connected to Eastern Washington University.

The solution

My team and I decided to inform students about EWU in the High School by dropping our mascot, Swoop, into the classic game of Super Mario Bros. In the presentation, we follow Swoop through his journey as an EWU in the High School student. We watch Swoop save up mega coin, use his level-up resources, and earn high scores. To round out the day, students received a demo-level tour of the Eastern Washington University campus, gathered their own level-ups at a Resource Fair, and received super cool Mario-themed swag!