Website Update

Empire Eye Physicians

Overview

I was tasked with updating and adding to the Empire Eye Physicians’ website without compromising the already established aesthetic. I also created a landing page for a social media campaign, along with the social media graphics, that were ran to promote Empire Eye Physicians’ new SMILE procedure.

Project Date	October 2022
Design Tools	Adobe XD VS Code Procreate Photoshop
UX Methods	Site Mapping User Flows Prototypes Copy writing

Platforms	WordPress
Frameworks	Bootstrap
Languages	PHP HTML SCSS Javascript

Project Date	October 2022
Design Tools	Adobe XD VS Code Procreate Photoshop
UX Methods	Site Mapping User Flows Prototypes Copy writing
Platforms	WordPress
Frameworks	Bootstrap
Languages	PHP HTML SCSS Javascript

The problem

Empire Eye Physicians was in need of a website redesign, as well as a major expansion of content. Their old website only showcased a few of the areas that Empire Eye Physicians specialize in—some of which weren’t even still being practiced. Information on the homepage also wasn’t being displayed in an effective way.

The solution

The website update for Empire Eye Physicians included the addition of over 20 interior pages with all new content, and reorganizing the flow of the entire site. The new design is professional with modern features, and the new structure of the website has increased usability by optimizing content and flow. Along with the update to the user-facing side of the website, I updated the backend usability to allow for easy updates in the future.