project: Logo Design
I designed SpokeFest’s logo during the American Advertising Federation’s (AAF) event called Create. SpokeFest is a 501(c)(3) non-profit organization which supports bicycle education, bicycle safety, and promotes the many beneficial uses of bicycles for transportation and a healthy, active lifestyle. They host Spokane’s largest bicycling event every year. SpokeFest came to AAF in need of a logo and other marketing materials. During the Create event, I worked in a group with three student designers. I designed the logo, and then acted as art director for the rest of the needed materials. The wheels of the bike in the logo create an “S” for SpokeFest and Spokane. The burst around the bike represent a bicycle’s spoke.