The Women+s March of Spokane was in need of a “forever” logo. I created a “W” and “M” that are mirror images of each other as a representation of equality. The use of “women+s” instead of “women’s” is intentional—the Women+s March of Spokane advocates for more than just CIS women—they are allies of transgender, LGBTQIA+ community, and any other group of people that are treated unfairly and experience inequality.